About Us
By: Landon Frith, Owner
Who are we and what do we stand for? Well, let me tell you from the beginning. My dream to create the brand known as “Warrior Ethos” started in tech school. At 20 years old, I had joined the Air Force to be a crew chief. With hardly any money or experience, I had been away from home for 5 months at this point living in the middle of nowhere in Texas on a training base. Every day, I went to class, worked out, ate dinner and played video games in my dorm wishing I could do more. As time went on, I couldn’t stand to continually do nothing as time was wasting away day by day! Then one afternoon, as I was listening to the Real AF podcast by Andy Frisella, he inspired me to be the entrepreneur I was meant to be. I went to work right away to research my possibilities, and realized I could do everything needed to start a business online. Seeing as how I was into fitness and constantly got ideas for clothing at the gym, I created Warrior Ethos LLC, an activewear clothing brand.
What does Warrior Ethos mean? Having a warrior ethos means living with a warrior spirit. You have the beliefs and morals that are congruent with those that lay down their lives for our great country. True soldiers are masters of mental toughness, endure challenges through pure grit and dedication, and are willing to fight and give EVERYTHING for what they know is right. At Warrior Ethos, we know the right thing is to solve every customers problem to the best of our abilities. We, together, are a unit that cares for each other like family and looks out for those seeking help. It is our mission to improve the lives of everyone we encounter and give you an experience that goes above and beyond normal retail bullshit.
How can we do this? It is our mission to bring you stylish and affordable active wear that will improve your confidence and allow you to work out as the best version of yourself EVERY DAY! Our company hopes to one day create a culture that includes hard workers wanting to reach their goals and be better than they were yesterday. Everyone will be winners with a warrior ethos that crushes their competition and inspires others to do great. If you join Warrior Ethos, you become family, meaning we will look out for you and provide over the top service.
Warrior Ethos loves the United States of America and the people that reside in this great nation. Without our constitutional freedoms to choose, the beautiful state of Kentucky to call home, and every hero that gave their life for this country, none of this would be possible. Thank you for your support and join the mission to bring out the warrior inside you.